We were missioned by Herman Miller Gaming to develop the awareness around their spring sales. We sourced and onboarded 28 tier-1 influencers from 8 different countries across Europe to perform on-stream product promotions, along with sponsored giveaways on Twitter or Instagram. With more than 29,000 tracked clicks generated in a month span, this campaign turned out to be a real success, promoting Herman Miller Gaming across various audiences in a engaging and authentic way.
We contacted iGraal as we wanted to help them better connect with Gen Y and Z through activations in gaming and esports, via AEGIS, a new esports organization founded by Mister MV, Shaunz, and DFG, three of the most respectable french tier-1 creators. Together, we forged an authentic collaboration, bringing iGraal to the front row as AEGIS' major partner for the year to come. The announcement of this alliance gathered 15,000 concurrent viewers, generating 800 new accounts for iGraal in the process.
As we identified an official "Tour de France" collection on Displate, we developped a bespoke concept in the spirit of "La Grande Boucle" with Hit The Road, a collective of French artists uniting movement athletes and filmmakers in the achievement of physical feats and visual creation.
Clément and Paul went from Paris to London in Vélib, the public rental bikes from the city of Paris. Their trip was splitted in two videos, gathering a total of 600,000 views on YouTube, and generating record sales for Displate along the way.
We are supporting SteelSeries with the promotion of their software suite, SteelSeries Moments & Sonar, deploying multiple varieties of talents over a broad set of channels: Twitch, Twitter, Discord, Instagram, TikTok, and Youtube.
Since the start of this campaign, we generated over 200,000 downloads while sticking to their target CPI.
We've accompanied Asus HQ to source and onboard 14 influencers from 8 different countries, along with 2 casters to come to the studios in Italy. This campaign has been the second of its kind with Asus, as we already helped them successfully execute their ROG Phone 5S launch campaign back in Q4 2021. A segment of this collaboration with the influencers was a live unboxing of the phone following the official product presentation. Each talent was gifted a ROG Phone 6 to showcase to his community, mentioning the product's key points through an authentic and adapted talk track.
We worked with Prime Gaming across multiple countries to raise awareness around their in-game drops through 8 different games: Roblox, Free Fire, Minecraft, Dead by Deadlight, GTA, BF2042, FIFA, Valorant and Mobile Legends.
Since the beginning of 2022, we have successfully deployed 30+ content creators on Twitch, Youtube, Instagram and Tiktok across 7 different countries, reaching out to more than 15 million people globally in Turkey, India, Germany, Netherlands, England, Poland and France.
We approached Air Up as we identified an opportunity to implant the brand sustainably in the gaming audience. We deployed 10 influencers (Hugo Délire, Yomax, FuuRy, Mynthos, Oraxe, Sensoria, Lutti, GaspowRL, D7RL, Gius) over a 6 months term, with deliverables across Twitch, Youtube, and Instagram.
This collaboration also enabled Air Up to promote its product during key promotional events (Back to school, Black Friday, Christmas).
We were approached by David Beckham’s Guild Esports who were seeking a number of content creators to become ambassadors for their brand. We delivered a shortlist of 10 suitable profiles within 2weeks, resulting in the negotiation and signing of JuliaBayonetta & D7RL. We were then asked to stay on and manage day to day activities ofcreators for the duration of their contracts.
We were approached by Amazon Games in collaboration with Freaks 4 U to run a launch campaign for the new MMORPG New World. Our influencers utilized panel banners, chatbot and engaging CTAs to acquire new players for the game.