How to Reach Gen Z for Your Brand: Engaging Strategies That Work
Digital natives, Gen Z is the first generation never to have known a world without the internet. Seriously, can you even imagine? What was life like before we had constant access to information and social media? Did cows really moo, and did the sky really stay up? Did we really have to go outside and talk to people face-to-face? Did...wait, what were we talking about again?
Oh right, how to reach Gen Z for your brand. Sorry, we got a little distracted there. The point is, since this is a generation that’s always been plugged in, they’re not as easy to reach as other demographics.
It’s hard for those of us who grew up with social media to fathom a world without it, but that’s the reality for Gen Z. This generation is constantly connected, always online, and they know how to use technology in ways that previous generations could only dream of.
They’re also an enormous generation with immense buying power. In fact, Gen Z was projected to make up 40% of all consumers by 2020, and it came as no surprise when they surpassed that number. The Gen Z audience is not afraid to spend money, but they are very discerning about where they spend it. They want brands to be authentic and transparent, and they demand that their voices be heard.
So, how do you reach a global generation that is constantly bombarded with marketing messages and has the attention span of a goldfish? Let’s take a look at a few strategies that will help you engage with the almighty, unplugged Gen Z.
Who is Gen Z?
If you’re marketing to the Gen Z audience, it’s crucial that you understand who they are and what makes them tick. Gen Z is the generation that follows Millennials, and they were born between 1996 and 2010. This makes them currently between the ages of 11 and 25. They’re also sometimes referred to as “iGen” or “centennials.”
The Gen Z generation is incredibly diverse, with 41% being made up of people of color. They are also the most educated generation, with 43% of them having some college experience. And as we mentioned before, they are digital nativeswho have always had access to the internet and social media. In fact, 98% of them own a smartphone, and 46% say they are online “almost constantly.”
The one thing that setsGen Z apart from other generations is their view of the world. They’ve grown up in a time of political and social turmoil, and they’re constantly bombarded with news and images from around the globe. This has given them a unique perspective on the world, and they are incredibly aware of the issues facing their generation. The top concerns for Gen Z are climate change, gun violence, and racism.
Well-educated and incredibly aware, Gen Z is a generation that is not afraid to speak their mind or stand up for what they believe in. They are also incredibly passionate about making a difference in the world.
What a lot of brands don’t realize is that Gen Z isn’t just a bunch of entitled, self-absorbed teenagers. They are the future, and with their massive spending power of over 140 billion, they are a force to be reckoned with.
How to Reach Gen Z
Now that you know a little bit more about Gen Z, let’s take a look at some tips for reaching them.
Go where they are
The first step to reaching Gen Z is to go where they are. And we’re not just talking about geographically, although that is important too. We’re talking about going where they are online.
This generation doesn’t watch TV, they don’t read newspapers, and they don’t really even use traditional social media platforms like Facebook and Twitter. So, how do you reach them?
The answer is simple: you go where they are. And right now, they’re on TikTok, Twitch, Snapchat, and Instagram. These are the platforms that Gen Z is using, so if you want to reach them, you better prepare your coolest TikTok dance and get ready for a wild ride.
Create content that speaks to them
Once you’re on the right platforms, you need to start creating content that speaks to Gen Z. This generation is incredibly savvy, and they can spot inauthenticity from a mile away. They want brands to be real, and they want to see content that reflects their values and interests.
Some of the best ways to create content that speaks to Gen Z are to use influencers, create UGC campaigns, and partner with platforms like Twitch and TikTok.
Twitch is an awesome platform for reaching Gen Z because it combines two of their biggest interests: gaming and streaming. And TikTok is perfect for reaching this generation because it’s all about short, creative videos.
A gaming talent agency can be an excellent resource for finding influencers and content creators who can help you reach the Gen Z audience. At Node, we work with some of the top gaming talent in the world, and we can help you connect with influencers who will resonate with your brand. If you’re interested in learning more, just contact us here. We’d be happy to chat!
We cannot stress this enough: authenticity is key when it comes to reaching Gen Z. As we mentioned above, this is a generation that can spot inauthenticity from a mile away. So, if you want to reach them, the best way is to “keep it real.” Was that too much? Sorry.
What we mean is that you need to be genuine, transparent, and honest with this generation. They want to see brands that are doing good in the world, and they want to know that you’re not just trying to sell them something.
The best way to show your authenticity is to tell your brand story in an engaging and genuine way. Share your values with the world, and let Gen Z know what you stand for. If you do this, they’ll be more likely to trust you, engage with your content, and even become brand ambassadors for your business.
If you really want to reach the Gen Z generation, you need to use influencers. Influencer marketing is one of the most effective ways to reach this generation, as they are much more likely to trust their favorite YouTubers, Twitch Streamers, and TikTokers than they are to trust a traditional celebrity endorsement.
When choosing influencers, it’s essential to make sure that they align with your brand values and that their audience is a good match for your target market. Once you’ve found the perfect influencer partners, you can start creating content that will reach Gen Z in a way that is authentic and engaging.
Last but not least, you must entertain Gen Z if you want to reach them. This generation is used to being amused and engaged, and they have incredibly short attention spans. So,if you want to hold their attention, you must ensure your content is entertaining.
Use humor, create videos, and tell stories. Gen Z loves to laugh, so don’t be afraid to inject some humor into your content. And they also love video content, so if you can create engaging videos that tell a story, you’ll be sure to reach this generation.
So there you have it! These are just a few tips on how to reach gen Z on social media with your brand. Hoping these tips helped!
Want more personalized advice? Reach out to our gaming talent agency - we specialize in connecting brands with the right influencers for them. From there, we can work together to create content that will reach and engage the Gen Z audience. Just contact us here to get started.